Scratch N Sniff
Web & App Design

Leo Burnett

Pitching clients for new work

Allstate and DeVry University
Art Director
Tools Used:
Photoshop, Illustrator, Indesign, Dreamweaver


When looking to capture or garner additional work, an agency may not have the staff to be able to execute a quick response to an RFP. T-Go steps in routinely steps in to be a team player in helping make the pitch to garner the business

The Process

It starts with a call for help. The account staff figures out the deadlines and understands they don't have the staff to execute what the client demands. They understand they need seasoned professionals to pull the work together like they have been working on the account for years

In these two cases, Leo Burnett had two client pitches that were back to back. It was the summer season when staff had already requested time off for vacation so they needed additional staff to make this happen. T-go worked with the account people and regular staff to determine the direction, what was needed, and then went about the task of making it happen. The list of requirements needed for a presentation can long or short, digital, print, PowerPoint, video, or all of those. In this case, T-Go has done extensive work with educational advertising including for CEC (Career Education Corp), University of Chicago, DePaul University, Cardian University (UNext Corp), and the Art Institutes. Allstate was a new area of work for T-Go but the work requirements were carefully thought out and Allstate has very clear branding specifications

The End Results

These two client pitches were extensive and required some extensive time (all day, all night, and weekends) to hit both deadlines. The deadline was made, the presentations were targeted, successful and Leo was able to maintain their happy stable of clients


Recent Works